Three places an ad can send people
- A Meta lead form: the fastest to fill in, without leaving Facebook or Instagram. Easy for people, so expect more enquiries that need qualifying.
- Your homepage: fine for brand awareness, but people have to find the offer themselves.
- A landing page: one page about the offer in the ad, with one next step.
When a landing page is worth it
- The ad makes a specific offer, such as a spring turf special or an end-of-lease clean
- You want people to see prices, photos or a checklist before they enquire
- You’re testing two offers and need to compare them cleanly
What a good landing page for a local business has
- A headline that repeats the ad’s offer
- The suburbs you cover
- A price or price range, if you can give one
- Photos of your own work
- One form or call button, repeated down the page
- Tracking on the form and the call button
Keep it fast
Ad clicks come from phones, often on mobile data. A heavy page loses people before it loads, so keep images compressed and scripts few. This website scores 97 out of 100 for mobile performance in Google Lighthouse (28 Oct 2026).