Meta Ads Management
We create, manage and optimise Facebook and Instagram advertising campaigns designed around your business goals.
Leaking tap or blocked drain? Send us a photo and we’ll send a fixed price before we start.
What we manage
An objective, structure and budget plan built around the customers and jobs you want more of.
The right areas, interests and audiences for your business, refined as results come in.
Ad images and short videos made for feeds, stories and reels, using your own photos where possible.
Headlines and ad text written for your customers, in plain language that matches your offer.
Ad account, Meta Pixel and conversion tracking set up or checked, in your name.
Several ads, hooks and audiences run side by side to learn what brings enquiries at a fair cost.
Budget moved towards what works, weaker ads paused and creative refreshed before it goes stale.
A monthly report in plain English: spend, enquiries, what we changed and what we’ll try next.
Creative testing
Two ads aimed at the same people can get very different responses. We run variations side by side, compare the results, keep what works and try new ideas against it.
Example variations for a local service business. Testing improves your odds of finding ads that work. It can’t guarantee a profitable campaign.
Initial testing and expectations
New campaigns need time and ad spend to find what works. Some ads won’t produce enquiries or sales, and that’s part of learning what your customers respond to. We tell you what we’re learning as we go.
How Meta billing works
Your advertising budget is charged by Meta to the payment method in your own ad account. It never passes through us.
Veltrayo’s management fee ($200 setup, then $375 a month) is invoiced by us. It doesn’t change with your ad spend.
With a daily budget, Meta may spend a little more on some days and less on others, while keeping your spending in line with the budget you set.
Meta bills when your spend reaches a billing threshold or on a set date, so charges won’t line up exactly with daily spend.
Applicable taxes, or charges from your bank or payment provider, can affect what you see on your Meta bill.
You stay in control
Campaign process
Your business, area, best jobs and what you’ve tried before.
Audience, offer, budget and what a good month looks like, in writing.
Creative approved by you, then campaigns go live on your budget.
Several ads and audiences run side by side.
Budget moves to what works. Weak ads are paused.
A plain-English report every month, with next steps.
Creative showcase
Example creative for sample businesses, showing the placements and angles we test. Photos are illustrative. We don’t publish client work or results without permission.
Bathroom or kitchen plumbing? Send us a photo and we’ll send a fixed price before we start.
Decks, turf and garden beds across Perth. Message us for a free quote.
Pricing
A fixed management fee. Your ad budget is separate and paid straight to Meta.
We plan, build and run your Facebook and Instagram ads.
$200 setup
then $375 a month
Founding clients: our first five clients pay no setup fee, on any package.
Both services together, on one proposal.
$800 setup
then $450 a month
Founding clients: our first five clients pay no setup fee, on any package.
Prices in AUD. We’re not registered for GST, so no GST is added. Monthly fees are fixed, billed in advance and run month to month. Ad spend is separate and paid straight to Meta. Every package is confirmed in a written proposal before you agree to anything.
Questions
Campaign strategy, audience targeting, ad creative and copy, campaign setup with conversion tracking, creative testing, ongoing optimisation and a plain-English monthly report.
Yes. Your ad budget is paid by you directly to Meta from your own ad account. Our management fee is separate: $200 setup, then $375 a month, month to month.
It depends on your area, your service and how much work you can take on. Many local businesses start at $500 to $1,000 a month in ad spend, then adjust once they can see what each enquiry costs.
It varies. The first weeks are a testing phase while we learn which audiences and ads bring enquiries at a fair cost. We won’t promise a number or a date, and we’ll show you what we’re learning every month.
No, and no one honestly can. Results depend on your offer, audience, budget, creative, competition and market. If a month falls short because of our work, the Veltrayo Promise means that month’s management fee is on us.
You do. The ad account, Facebook page, pixel and audiences stay in your name. We work through partner access in your Meta Business portfolio, and you can remove it at any time.
Your spend, enquiries and calls we can track, cost per enquiry, what we changed and why, and what we plan to test next. If something can’t be tracked, such as some phone calls, we tell you.
No. Monthly management runs month to month. Tell us in writing before your next billing date to cancel.
Tell us about your business and what you’ve tried. We’ll tell you honestly whether Meta ads make sense for you.